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Friday, October 31, 2003
Wired has an interesting article on how the Dean campaign is utilizing the blog:
But when done right, as the Howard Dean campaign apparently is doing, the blog is a tool for building community. The trick is to turn the audience into the speaker. A well-structured blog inspires both reading and writing. And by getting the audience to type, candidates get the audience committed. Engagement replaces reception, which in turn leads to real space action. The life of the Dean campaign on the Internet is not really life on the Internet. It's the activity in real space that the Internet inspires.
I do wish more candidates would utilize the blogosphere, particularly on the local level. Let's hear town council tell me on tomorrow's post why they are raising the mill rate, again.
One other quote from the article:
The challenge is to find a way to build community without the community feeling built.
It is here that Dean's campaign manager, Joe Trippi, had his insight. After a short stint at Progeny Linux Systems, Trippi recognized, he told me, "you will absolutely suffocate anything that you're trying to do on the Internet by trying to command and control it."
I wish the Democrats felt the same way about loosening restrictions on people's income as they seem to feel about the Internet.Labels: Archives_2003
.: posted by
Dave
11:58 AM
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